Guangdong Eagle Gifts Co., Ltd.
Guangdong Eagle was established in 2002 and is located in Pazhou Artificial Intelligence and Digital Economy Experimental Zone, Haizhu District, Guangzhou City. It is an overall supplier of global cultural and creative household products, mainly engaged in three series of products: holiday decorations, home crafts and creative decorative paintings. . The company is based on China's five thousand years of traditional arts and crafts culture, with creative design as the core, intelligent manufacturing as the support, technological change as the driver, and supply chain management as the basis, providing domestic and foreign consumers with the entire industry chain of home aesthetic life. Overall solutions and services promote Chinese culture to the world and into life. Its products are exported to more than 80 countries and regions around the world, and it has become one of the most important exporters of cultural and creative household products in China.
The company takes original design as its core competitiveness and adheres to the concept of "market-oriented, customer-centered, and user experience-based". Relying on a professional R&D and design team, it applies cultural creativity to carriers such as ceramics, glass, resin, wood, iron, fabric, and metal. Through the deep integration of traditional craftsmanship and modern technology, through market research and customer visits, it deeply explores customer needs, firmly grasps market trends, and creates cultural and creative home furnishings with cultural value, aesthetic value, practical value, and commercial value to meet the diversified and personalized needs of the market and serve high-quality home aesthetic life.
With intelligent manufacturing as support, the company gradually promotes the digitalization, automation and intelligent transformation of manufacturing technology, and establishes a process data collection and analysis system to realize the visualization management of production site data such as production progress, workshop task allocation, quality inspection, equipment status, material transmission, etc., and comprehensively improve the company's production intelligence level. The headquarters has 5 internationally leading coating automation production lines and more than 300 large-scale advanced equipment, and fully implements information, standardization and refined management.
Driven by technological change, the company has established an engineering technology R&D center at its headquarters, and has successfully developed more than 500 new materials, new processes and new technologies for the handicraft industry. It has been awarded the titles of "National High-tech Enterprise" and "Fujian Enterprise Technology Center". Through technological innovation, it promotes product updates and iterations, adapts to market demand, and continuously enhances the company's core competitiveness.
Relying on supply chain management, the company has been deeply involved in the top ten household goods production areas in the country, including the Dehua ceramic production area in Fujian, the Liling ceramic production area in Hunan, the Meizhou ceramic production area in Guangdong, the Quanzhou resin production area in Fujian, the Minhou rattan and iron production area in Fujian, the Taizhou wood and iron production area in Zhejiang, the Chaoshan fabric production area in Guangdong, the Dongguan simulated plant production area in Guangdong, the Qixian glass production area in Shanxi, and the Bobai weaving production area in Guangxi. It has established long-term and stable cooperative relationships with the leading enterprises in the production areas, and created a full industrial chain from product design, raw material procurement, commissioned production to warehousing and transportation, customs declaration and export, laying the foundation for the company's high-quality procurement.
The company takes "general trade + cross-border e-commerce + social e-commerce" as its marketing model. Through 20 years of global market development, it has established cooperative relationships with more than 150 customers from more than 80 countries around the world. The proportion of customers with a cooperation period of more than 15 years is as high as 80%. Customers are mainly multinational retail giants in Europe, America, Japan and Australia, including Primark, Sainsbury's, M&S, OBI, Kaufland, Lidl, Auchan, BJ's, Sodimac, Unimarc, Woolworths, etc. As a leading enterprise in the industry, the company is the core supplier and strategic partner of all customers, creating value for customers in a long-term and stable manner to achieve win-win cooperation. As an enterprise that started cross-border e-commerce business earlier in China, the company has been operating three major categories of holiday decorations, home crafts and creative decorative paintings on four major cross-border e-commerce platforms such as Amazon platform, Walmart online mall, Alibaba International and AliExpress since 2016. The company's four own brands are very popular on the platform, among which Valery Madelyn, Teresa's Collection and ArtbyHannah are the "Top Ten Recommended Brands" of the Amazon platform, and many links under the brand have obtained the "Amazon Choice" label.
Guangdong Eagle has actively responded to the national cultural industry export policy in the 20 years since its establishment, adhering to the business philosophy of "inheriting traditional skills and promoting the spirit of innovation", and always adhering to the development strategy of "establishing the enterprise with culture, strengthening the enterprise with science and technology, and developing the enterprise with digitalization", and has achieved high-quality development. It has won the honorary titles of National Cultural Export Key Enterprise, National High-tech Enterprise, China Customs Advanced Certification Enterprise, Guangdong Province Export Famous Brand Enterprise, Advanced Grassroots Party Organization, etc., and has more than 400 invention patents, utility model patents and appearance patents.